In your audience analysis you need to discuss who your audience is, specific age, sex, etc. What they do day to day, and what they value. What is important to them, why do they do what they do, how does it define them as that particular audience.
Your AA must be a minimum of 200 words. You can absolutely use the internet to explore your audience. You can also interview people and find out first hand what they care about and why and what they do and why.
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